Aratu Forests Our Philosophy
Our Philosophy
The circular shape of the koru, styled as a fern-leaf, conveys the idea of perpetual movement. The koru is commonly used in Māori art as a symbol of creation and growth due to its fluid circular shape. This resonates greatly with Aratu Forests through our commitment to sustainability and continual improvement.
When rotated on its side, our logo resembles the number six, symbolising the mountain slopes rising from the East. This design reflects our deep connection to the East Coast and its distinctive whenua.
The koru in our logo stands proud off the ground. This symbol also represents a new start as we move forward by acknowledging the past. Our involvement in the Gisborne (Tairāwhiti) region will open a new pathway that will seek to enhance social, environmental and economic outcomes.
We strive to build long-term, sustainable relationships, and incorporate all points of view. This is represented in the hidden symbol of the eyes, similar to that of the Tekoteko. The eye reflects the need to view all perspectives to ensure we continue to drive excellence.
Our Name
Aratu is a combination of two Māori words, ‘ara’ which means path and ‘tu’ which means to stand. The name captures our business’ intention and values.We are on a path (ara) to actively pursue improvement and manage for the long term.
We stand (tu) to protect and invest in our people and act in an open and honest manner.
Our name shows our respect for the traditional owners of the land on which the business operates and the personal and professional ties our staff and contractors have to the Māori community.
Our Mission
Responsible – socially, environmentally and safety
Effective – achieving, sustainable, long-term
Efficient – financially, operationally, resource-wise
Our Values
We seek to ensure that no one is harmed as a result of our operations. We invest in developing and upskilling our staff and contractors. We ensure our staff have fulfilling and challenging occupations in a safe and stimulating work environment.
We manage for the long term
We seek to ensure our business practices generate positive social, cultural, environmental and economic outcomes from the assets we manage, over multiple rotations.
Continual improvement
We seek excellence through ongoing review and improvement.
We are active, open and honest
We seek to develop respect, integrity and trust with our staff, contractors, customers and the communities we operate in through active, honest and transparent engagement.