Strategic Goal –
Aratu will establish Waimanu Forest as an iconic project by 2028.
Benefits
- Demonstrates a transformational approach to forestry on the East Coast
- Elevates Aratu beyond Social Licence to operate, planting our roots deep into the conscious of our community for the right reasons through enduring partnerships
- Diversification and Land optimisation opportunities
- Waimanu becomes a model of water-ways and bio-diversity protection and enhancement for the industry
- Aratu tells the narrative, pushing back on the negative discourse
- Waimanu grown wood when harvested is used exclusively to supply the local market and not exported (links to project 1)
Risks
- Aratu continues to be characterised by the poor behaviour of others in the industry
- Legacy issues from HFF continue to cast a shadow over the good work we are now doing
- Aratu does not make use of the hard-won reputational value added to the business brand
Approach
- Maximise the location,15 minutes to Gisborne City
- Rich in local Māori and early settler histories, connect and collaborate to restore these links
- Understand, protect and enhance the areas of high value conservation biodiversity
- Partner up with the two water catchment groups that Waimanu feeds into
- Scale up our work with local and national recreational users
- Engage with local education providers, Waimanu forest becomes a learning space accessible to all learners including those most at risk groups, leaners with disabilities and neuro diverse conditions.
- eLandNZ partnership prioritises Waimanu riparian native planting zones
- Aratu takes control of our narrative, our story, and pushes back against the negative discourse
- March 2023 local and national media release outlining the project